I specialize in campaign and lifecycle design, maintaining brand consistency with reusable and scaleable creative systems.

Senior Marketing Designer

I design campaigns and modular creative systems that help marketing teams scale with clarity.

  • Cohesive campaign design across digital, print, promotional, and lifecycle initiatives with clear hierarchy and messaging structure.

  • Reusable components and intake-driven layout systems built inside Figma to standardize campaign assembly.

  • Establishing visual standards and CTA frameworks that maintain cohesion across high-volume marketing output.

Brand Experience
Projects delivered directly and through agency partnerships.

Experience Across the Creative Pipeline

My career has spanned architectural visualization, product and built design, print media, front-end web development, campaign marketing, lifecycle systems, and interactive game environments. Across these disciplines, I’ve worked on everything from contractor-ready documentation to optimized 3D assets, from physical marketing materials to scalable digital campaign frameworks.

That range informs how I design today — with a clear understanding of structure, production realities, and how creative assets are assembled, handed off, and experienced across environments.

I build systems grounded in that perspective.

  • Ridge operated a high-volume lifecycle program spanning welcome, abandonment, post-purchase flows, and scheduled lifecycle campaign sends within a 7-person retention team.

    Campaign production lacked structural consistency, reusable standards, and a governed intake process.

    Led framework architecture, modular component design, visual language unification, and rollout across recurring marketing programs in collaboration with retention and content teams.

    • No structured intake within the design workflow

    • Ambiguous copy placement and CTA hierarchy

    • Manual, repetitive layout builds

    • Slack/email clarification loops

    • Inconsistent visual standards across lifecycle programs

    • Reviews handled per email rather than through governed structure

    Production velocity and brand cohesion were both constrained.

  • The system governed production across:

    • Welcome flows

    • Abandonment flows

    • Post-purchase programs

    • Scheduled lifecycle campaign sends

    • Recurring promotional initiatives

    Both automated flows and scheduled sends were built within the same Figma-based intake and component framework, ensuring structural consistency across all lifecycle output.

  • I built a Figma-native lifecycle production system that standardized intake, layout assembly, and review governance directly inside the design file.

    The system included:

    • Structured copy fields tied to section types

    • CTA placement logic integrated into layout components

    • Market and segment toggles

    • Campaign + Graphic ID assignment

    • Status tracking within the file

    • Modular component library for recurring sections

    • Standardized hierarchy and spacing rules

    The design file functioned as both intake interface and governed production environment.

    • ~30% sustained lift in CTR and revenue across redesigned lifecycle flows

    • ~40–50% increase in creative production throughput

    • Reduced clarification loops and revision friction

    • Unified visual standards across automated and scheduled lifecycle campaigns

    • Allowed a junior designer to navigate peak Holiday season output unassisted.